The recent $50 million funding of BuzzFeed has shone a spotlight on the new wave of publishing, which is sometimes hard to distinguish from content marketing. Here’s a pretty good summation from The Telegraph: “compellingly clickable headlines combined with … read more
By Jay Campbell Vastly expanding upon occasional trade show reports and vehicle reviews once communicated via online video, the five-member Automotive News broadcasting department now routinely puts 11-hour days into two daily newscasts and bunches of sponsored reports—21 … read more
By Jeff Gelski Digital storytelling may be defined as the marriage of technology to storytelling, said James Hopper, chair of web and digital communications at Johnson County Community College in Overland Park, Kan. Such marriages are not as expensive … read more
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
By Jessica Zemler, ASBPE Communications Chair I recently read the e-Media Vitals post “5 new job titles for digital-first publishers” and my first instinct was to laugh. I mean, really… Director of Data Visualization? I love infographics as … read more
Really well said by @johnbethune. His comments mirror my personal experience transforming a print outfit with a website into an online publishing outfit with print products. John’s spot on that it’s not a simple matter of doing online … read more
Attention all ASBPE-NY’s Bootcamp Attendees: PowerPoint and PDF decks of the July 18 event’s four sessions are now available online. To recap, the half-day Digital Boot Camp included these educational sessions: Navigating the Permeable Wall Between Editorial and … read more
