By Steven RollASBPE President Like many editors nowadays, I too am thinking about starting a blog. I vowed to familiarize myself with the blogosphere after attending ASBPE’s national conference in Chicago in 2006. It took a little while … read more
by Erin EricksonChicago Board Member I recently wrote about LinkedIn, its perks and the ASBPE LinkedIn Group that has been established. (You have joined, right?) Now I bet you’re wondering exactly what you can do with LinkedIn other … read more
Erin Erickson,Chicago Chapter Board member Your spouse may be doing it; the guy in the next cubicle probably is; even your high school English teacher has probably dabbled in it. It’s LinkedIn and it’s the “professional version MySpace,” … read more
Erin EricksonASBPE Chicago Chapter As a follow-up to this post about blog and website style guides, you should also be thinking about how you can update your style guide in a more timely manner. You may want to … read more
By Martha SpizziriASBPE Web Editor Still confused by RSS? Not sure what social bookmarking is or why people would want to use it? The folks at Common Craft can help you out. They’ve produced a series of videos … read more
Webcasts can boost readership and ad dollars and raise brand awareness, learn how B2B publications are gaining a competitive edge through webinars. Find out what it takes to successfully produce compelling — and profitable — webinars for your … read more
Erin EricksonASBPE Chicago Chapter Does your website or blog have a style guide? Should it? Jonathan Bailey’s post on BlogHerald raises a great point about the importance of an online style guide. I have seen style guides for … read more
Erin Erickson ASBPE Chicago ChapterAs editors, we’re trained to write succinct prose that gets to the heart of the matter. As a blogger, do you find yourself unable to capture that same zeal? Are you a journalist trying … read more
By Robert Freedman Past President of ASBPE National The 3-D virtual reality platform Second Life has seen huge growth over the last several years, but it’s not the young gamer crowd that has pushed the number of account … read more
By Tonie Auer DFW ASBPE Chapter President and National Blog Committee Chairwoman As a blogger and a journalist, I see a fine line between the two roles. Yes, blogging plays a role in news. I think everyone would … read more
