Kelly Saxton, associate director of publications and managing editor for Paralyzed Veterans of America’s Development, Marketing and Communications program, tells us why online publishing is no excuse for sloppy copy. Follow her practical ideas to keep your stories … read more
Although our target (Z Squared Media) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size … read more
By Maureen Alley How do you operate your online news feed? Do you repurpose what you find in your Lexis-Nexis file? Please say no. If you don’t write your own news for your site, tell me, why would … read more
Four of five “senior-level” editors who answered the recent ASBPE/Medill Survey on Digital Skills & Strategies had one day or less of corporate-sponsored digital training in 2009. What are the implications? How can we overcome the problem? Join … read more
By Howard Rauch Discussions about today’s editorial workload dilemma usually focus on how we split our time percentagewise between online and print. I followed the same line of thinking while creating an editorial performance survey for an upcoming … read more
By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more
By Howard Rauch How to deal more effectively with mounting print/digital workloads will be my focus during an ASBPE June 17 webinar. In advance, I invited all concerned editors to complete a questionnaire outlining their current responsibilities. Respondents … read more
By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
By Tonie AuerDFW Chapter President I’ve been on a roll, talking about professional development and making yourself indispensable. Now I’m going to lead you to another valuable resource to make yourself look like a genius to your boss … read more
By Ginger Conlon At 1to1 Media we’re all about helping our readers improve their customer engagement, so we had better practice what we preach. And we do. In fact, we have a formal (though not written), award-winning engagement … read more
