There may be repetition here, but I found many of the Tweets from our Digital Symposium to be really informative little nuggets. Look at it this way, you’re skimming through your favorite magazine and everything you find is pretty good, but then you find that refrigerator article that is so helpful you have to clip it out and put it up for all to see. I hope you find it here. (Hint: Read from the bottom up to see tweets in chronological order.)
lucy1375:
RT @TonieAuer Challenges of attracting members under discussion. What do you want out of ASBPE membership? What made you join? #asbpe
TonieAuer:
Challenges of attracting members under discussion. What makes ASBPE membership attractive to you? What do you want out of it? #asbpe
pwoodwardhk:
RT @TonieAuer: Long only work if you slice it up into bite-sized chunks. Even if its 5000 words it needs to be a quick read. #asbpe
ktom17:
Thanks to all of the fantastic speakers at ASBPE’s Digital Symposium! A lot of great info packed into one day! #asbpe
ktom17:
Know your online readers by getting them to register; eventually advertisers are going to want more detailed metrics. –Eric Knorr at #asbpe
ktom17:
Tips for going Web-only: try crazy ideas (don’t be afraid to fail); don’t try to reinvent the print process. –Eric Knorr at #asbpe
ktom17:
Tips for going Web-only: watch #s, but don’t be a slave to them; know your culture and be a slave to it. –Eric Knorr at #asbpe
TonieAuer:
Try crazy ideas and get over fear of failure – Eric Knorr #asbpe
ktom17:
Web-only publishing offers freedom from “calendar tyranny”: no more obligatory content, greater creativity. –Eric Knorr at #asbpe
TonieAuer:
Brand on the web is weaker but readers remember good info, so keep strong personalities writing for you – Eric Knorr, Infoword. #asbpe
ktom17:
“I’m wired to Omniture.” –InfoWorld’s Eric Knorr on moving to Web-only publishing at #asbpe [I know the feeling.]
govtechnews:
RT @ktom17 Increased Web content makes staff more engaged, knowledgeable by putting them in closer contact w/subjects. Steve Towns #asbpe
govtechnews:
RT @ktom17: B2B Web-1st survival tactics: Be flexible. If an editor’s writing the print cover story, lessen Web load. Steve Towns at #asbpe
ktom17:
Increasing Web content has made staff more engaged & knowledgeable by putting them in closer contact with subjects. –Steve Towns at #asbpe
govtechnews:
RT @ktom17: B2B Web-first survival tactics: All editors, inc. top-level, must contribute. Steve Towns at #asbpe
TonieAuer:
Developing web content: producing 20 stories a month not done before. Daily writing puts staff in closer touch with subjects. #asbpe
ktom17:
B2B Web-first survival tactics: Be flexible. e.g., if an editor is writing the print cover story, lessen Web load. –Steve Towns at #asbpe
ktom17:
B2B Web-first survival tactics: All editors, including top-level, must contribute. –Government Technology’s Steve Towns at #asbpe
TonieAuer:
Web is essential. You can’t be just a print writer – Steve Towns. #asbpe
TonieAuer:
Favorite new term for pieced-together editorial website: Franken-site. #asbpe
travelojos:
Travel peeps: don’t feel bad about lack of monetization/social media. B2B pubs haven’t figured it out yet either #asbpe
mspizziri:
Live tweets from ASBPE Digital Symposium – lots of great tips on CMS, social media, more at #asbpe
TonieAuer:
Content Management Systems are like whack-a-mole. You hit one thing & something else comes up – Tyler Davidson. #asbpe
ktom17:
Having a wall between your editors & your tech folks is the biggest mistake you can make when it comes to the CMS –Tyler Davidson at #asbpe
noradepalma:
RT @ktom17: Editors must give their input into the CMS selection, b/c otherwise it’s left up to the techies. –Frederic Paul at #asbpe
ktom17:
CMS must-haves: speed; easy-to-understand interface; remote, Web-based publishing, SEO-friendly. –Frederic Paul at #asbpe
ktom17:
Choosing a CMS isn’t just about what you want, it’s about what you can afford and how tech-savvy your staff is. –Frederic Paul at #asbpe
ktom17:
A CMS with easier operation and fewer problems provides less flexibility for change. –Frederic Paul at #asbpe
ktom17:
A CMS with greater flexibility is less protected and more likely to crash. –Frederic Paul at #asbpe
ktom17:
When choosing a CMS, you have to choose the balance of flexibility & control you want; you can’t have all of both. –Frederic Paul at #asbpe
jasonhiner:
Frederic Paul – “All CMSes suck, but some suck less than others.” #asbpe [Truer words were never spoken]
TonieAuer:
CMS = A neccessary evil. But, you do need one and the choices DO matter. #asbpe
ktom17:
Editors must give their input into the CMS selection, b/c otherwise it’s left up to the techies. –Frederic Paul at #asbpe
ktom17:
In 30 years of working with CMSes, “I’ve learned one thing: They all suck.” –Frederic Paul at #asbpe session on working with a new CMS
ktom17:
We’re not just reporting it & throwing it out there. Readers want opportunities to talk about it & to engage. –Tom Giles at #asbpe
TonieAuer:
Tom Giles: Need to create context and collaboration, not just content. #asbpe
TonieAuer:
BusinessWeek Editor Tom Giles: Context is as important today as content. #asbpe
jasonhiner:
“Tear down the walls that separate print editors from Web editors.” Business Week’s Tom Giles at #asbpe
TonieAuer:
BusinessWeek (website of the year) puts news items on site multiple times daily. Timestamp articles so readers know they’re fresh. #asbpe
karmacakedotca:
Yes PLEASE! RT @ktom17: Tear down the walls that separate print editors from Web editors. –Business Week’s Tom Giles at #asbpe
estherschindler:
AGREE! RT @meridith: “People who tell you shorter is better [on the web] are wrong.”-@harrymccracken, speaking about story length, at #asbpe
ktom17:
Tear down the walls that separate print editors from Web editors. –Business Week’s Tom Giles at #asbpe
sidraisch:
RT jasonhiner Okay, so there’s a hashtag #asbpe for today’s Digital Symposium, for those b2b editors who are interested.
ktom17:
It’s hard for one person to build a successful online community. It needs to be a group effort. –@kellieparker at #asbpe
ktom17:
For your online community, have a written comm. standards document against which all contributions can be held to. @kellieparker at #asbpe
TonieAuer:
Know what culture you want to create, set the tone from the first post. LinkedIn is professional & you know it. #asbpe
TonieAuer:
Choose your platform wisely – its like speed dating, Kellie said. #asbpe
TonieAuer:
Kellie Parker: 54 % of members log into their online community at least once per day. #asbpe
jtlongandco:
@ #ASBPE Digital conference tweeting about conference on tweeting like a play within a play.
ktom17:
Discussions on your message boards provide great fodder/ideas for future editorial content. –Jim Sulecki at #asbpe
ktom17:
Repurpose community content (forum discussions, blog comments) in newsletters, etc. to keep the conversation going. –Jim Sulecki at #asbpe
TonieAuer:
B2b editor: like the host of a cocktail party. About brand, community, conversation more than it is about the medium, Sulecki says. #asbpe
jasonhiner:
Okay, so there’s a hashtag #asbpe for today’s Digital Symposium, for those b2b editors who are interested
TriumphCIO:
RT @meridith: “People who tell you shorter is better [on the web] are wrong.”–@harrymccracken, speaking about story length, at #asbpe #CIO
ktom17:
“[B2B] is more about the brand, the community, the conversation, than it is about the medium.” –Jim Sulecki at #asbpe
johnbethune:
Great 2 see ASBPE use twitter this way! Now about that Web site. . . RT @paulconley: … I’m following the tweets at #asbpe. You should too
ktom17:
Social media: “If you’re not going to do it on a regular basis, don’t do it, b/c you will have no traction in creating an audience” #asbpe
jimcarper:
Retailers/Wholesalers: good social media info coming out of seminar for journalists today. Follow #asbpe
ktom17:
“If someone already wrote about it, if you don’t have a different spin on it, you’re late.” –Hinda Chalew at #asbpe
ktom17:
Social media is just as much about building your personal brand as your company’s. Hinda Chalew at #asbpe
TonieAuer:
Use types of media where your audience is. Where is your target market? You could be wasting your time in some facets, Chalew said. #asbpe
TonieAuer:
Social Media: broader than you think. Surveys, virtual events, blogs, Web communities, Hinda Chalew says. #asbpe
ktom17:
Listening to “Leveraging the power of B2B social communities” at #asbpe
atbennett:
RT @meridith: “People who tell you shorter is better [on the web] are wrong.”–@harrymccracken, speaking about story length, at #asbpe
TonieAuer:
McCracken: Envision the headline without the story: does the headline still make sense, does it make you want to read? #asbpe
paulheney:
Harry McCracken headline tips: Being cryptic is killer; tantalizing=good, always mention subject of article, address reader directly. #asbpe
meridith:
“People who tell you shorter is better [on the web] are wrong.”–@harrymccracken, speaking about story length, at #asbpe
TonieAuer:
Long only work if you slice it up into bite-sized chunks. Even if its 5000 words it needs to be a quick read. #asbpe
TonieAuer:
Don’t worry about linking people off your site, if content isn’t good, you’re just making it easy. If its good, they’ll come back. #asbpe
meridith:
“The smaller you are on the web, the louder you have to be to get heard on the web.” –@harrymccracken #asbpe
paulconley:
I’m not at the ASBPE Digital conference. But I’m following the tweets at #asbpe. You should too
TonieAuer:
Apply to Google News to have your site listed. Will attract readers & they don’t let just anyone in, McCracken said. #asbpe
paulheney:
Harry McCracken web tips: Don’t stuff stories with keywords. Don’t write like a robot. Don’t do anything that feels like voodoo. #asbpe
TonieAuer:
harrymcracken and technologizer are McCracken’s Twitter handles. #asbpe
ktom17:
“I don’t devote a lot of time to making Google happy;I devote time to making my readers happy.Google comes along.” @harrymccracken at #asbpe
TonieAuer:
Link Love is important. People learn content, like it and decide it is good enough to tell their readers about it, McCracken says. #asbpe
mariedomingo:
@TonieAuer I’m being asked by several other journalists who couldn’t make it today, if there’s a video/audio cast for this event? #asbpe
TonieAuer:
The smaller you are, the louder you have to be to get heard on the web. McCracken calls this the Horton Hears a Who rule. #asbpe
ktom17:
Encourage ppl to comment. “The most useful thing we do online is help people find our content & find each other.” @harrymccracken at #asbpe
paulheney:
Harry McCracken at the ASBPE Digital Symposium: “Make content so good people want to tell the world about it.” #asbpe
TonieAuer:
I need to learn about Google Wave. I’ve heard people say it three times before 9:30 a.m. today. Find it at wave.google.com #asbpe
TonieAuer:
ASBPE Digital Symposium underway. Great B2B journalism tips to come #asbpe
ktom17:
Switching gears today from urban development to B2B publishing…tweeting from the ASBPE Digital Symposium in San Francisco. #asbpe
asbpe:
Reminder: Look for live tweets from ASBPE’s Digital Symposium Nov. 6, 9 a.m.-5 p.m. PST. Search for #asbpe
meridith:
In San Francisco for Digital Azbee awards from the #ASBPE. Finally finished catching up on e-mail. Now I’m going to sleep!
asbpe:
We’ll be tweeting live from ASBPE’s Digital Symposium tomorrow, 9 a.m.-5 p.m. Pacific time. Search for hashtag #asbpe
Thanks to Martha Spizziri for compiling the tweets.