Original air date: November 7, 2024

Hear the impressive story behind Craft to Crumb, the 2024 Website of the Year that didn't exist in 2022. From idea to launch, this "tiny but mighty" editorial team shares their best tips and lessons learned.

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Webinar Details:

How did Craft to Crumb do it? The 2024 Azbee Website of the Year winner didn’t even exist in 2022. But that may not even be the most impressive part of its creation.

This webinar tells the story behind Craft to Crumb’s development, from idea to launch. The people behind the site share how they threw away conventions to craft a site that looks great and is easy to navigate, with plenty of multimedia content — and how they relied on their people to get the job done.

Featuring panelists:

• Avant Food Media Creative Director, Jordan Winter is a multimedia journalist focused on uplifting sustainability and community in the food space.
• Avant Food Media Digital Editor, Annie Hollon is an experienced journalist, copywriter and social media strategist.
• Avant Food Media Multimedia Specialist, Olivia Siddall is a multimedia specialist with an array of content creation experience, including project management, video and audio production, photography, editing and graphic design.
• Avant Food Media Vice President and Partner, Joanie Spencer is editor-in-chief of Commercial Baking and Craft to Crumb, and she has covered the retail and commercial sides of the baking industry since 2008.

This webinar was moderated by Restaurant Business Editor-in-Chief, Jonathan Maze.

This archived webinar is free for ASBPE members.