Original air date: October 15, 2026
Explore practical strategies for preventing, recognizing, managing, and recovering from burnout as a freelancer in B2B media. Staffers, get unique tips for your own career, too!
Watch the Recording
(Members only - login required.)
Webinar Details:
Burnout can sneak up on freelance writers from a variety sources: overwork; client demands; focusing on the same topic or industry for too long; conflicts between family, caregiving and work; and more. This webinar will highlight common causes of burnout and delve into resources for understanding, coping with and avoiding this debilitating reality of professional life. Insights will focus on freelancing experiences but will be useful to in-house colleagues as well.
What You Will Learn:
- Definition of “burnout”
- Signs of burnout
- Techniques to head off burnout
- Communicating about burnout with clients and colleagues
- Understanding how burnout impacts productivity
- Coping with burnout when it happens
- Building a burnout-free career
- Recovering from burnout
This archived webinar is free for ASBPE members.
Meet Our Speaker & Moderator:
Ruth E. Thaler-Carter is a longtime, award-winning freelance writer/editor who has experience with burnout in a full-time communications job at a business trade association, as well as balancing deadlines for a variety of publishing clients and handling family caregiving while keeping her freelance business going. Learn more about Ruth and see her portfolio at WriterRuth.com.
Jenny Jones is a communications strategist, writer, and longtime business-to-business publishing professional with more than 20 years of experience in journalism, editorial leadership, and strategic communications. Her career has included roles with the American Society of Civil Engineers, American College of Radiology, and Bohler, as well as freelance work for technical and professional publications. She is the founder of Sprout Narratives, a communications consultancy focused on helping organizations strengthen internal communications and storytelling. Jenny serves on the ASBPE Board of Directors and is passionate about creating opportunities for editorial professionals to learn and grow together.