Original air date: July 30, 2024

Explore the importance of writing with voice and personality in a time when reader trust is paramount, and get practical tips on developing your own voice.

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Webinar Details:

Let’s be honest: AI content sucks. You’re a human — write like one.

Journalism thrives on trust — trust in reporters’ research, their perspective, and the distinctive voice they use to engage readers.

AI can do a lot today, but it simply can’t deliver the genuine, relatable content that readers crave. Audiences are increasingly turning away from dry, inhuman AI-generated recitations, favoring the rich, authentic narratives crafted by real journalists.

Watch ASBPE’s July 30 webinar to hear the “voiciness” of Travis Hessman, Vice President, Content at Endeavor Business Media, and Jonathan Maze, Editor-in-Chief of Restaurant Business at Informa Connect, as they prove the case for the importance of voice and personality in journalism today. You’ll also gain practical tips on how to develop your own voice and make your content sing.

This archived webinar is free for ASBPE members.