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Google’s Generative AI Search Changes and The Impact on B2B Media

Original air date: June 20, 2024

After Google shook the internet landscape with its May 2024 rollout of AI Overviews, ASBPE gathered four Audience and SEO experts to discuss the changes and help the B2B publishing community cut through the noise.

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Webinar Details:

Google shook the internet landscape in May 2024 when they rolled out AI Overviews in their search results. With search engines often the biggest driver of audience to online publications, Google’s AI changes mark a major inflection point in the business of internet media. Publishers may no longer be able to rely on Google for traffic.

ASBPE wants to help the B2B publishing community cut through the noise. Who are the big winners and losers of these changes? Are B2B publishers actually seeing reduced search traffic from these changes? Are different publishing models impacted in different ways? And how can publishers not only survive the disruption – but learn to thrive in an increasingly AI-dominated future?

During ASBPE’s June 20, 2024 webinar, four Audience and SEO experts analyzed and discussed the changes:

  • Barry Adams is an award-winning SEO consultant specializing in technical and editorial SEO for news publishers across the globe. He is the operator of SEO for Google News and the co-founder of the News & Editorial SEO Summit.
  • Erin Hallstrom is the associate director of SEO strategy for Endeavor Business Media, where she works with more than 150 journalists across 80 brands to implement SEO best practices. Hallstrom is also responsible for Endeavor’s metrics reporting, where she uses her expertise in website analytics to help teams understand their data to make informed SEO decisions.
  • Makena Rasmussen is an audience growth marketing coordinator at Industry Dive. She provides SEO guidance for 37 websites that target niche, executive-level audiences from specific industries ranging from automotive to pharmaceuticals. Rasmussen uses her background as an internet culture writer to motivate journalists to see SEO as a visibility tool.
  • Maggie Sullivan is a senior SEO manager at TechTarget. She offers guidance to writers and editors on how to implement SEO strategy and best practices to increase visibility and organic traffic, and support business goals through improved search engine performance.

Davide Savenije, president of ASBPE and editor-in-chief at Industry Dive, hosted this webinar and facilitated Q&A with our audience.

This archived webinar is free for ASBPE members.