Original air date: May 12, 2023
Two professionals with experience on multiple sides of the event industry share tips on how to cover events in the most impactful ways possible.
Watch the Recording
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Trade shows, industry conferences and other events have always been great ways to connect with your reader audience and gather lots of news and trends for your publication’s pages, but the traditional ways of covering events may not cut it anymore, now that budgets are tighter, staffs are smaller and event producers are changing their priorities. B2B journalists need to know how to cover events in the most impactful ways possible, no matter whether the event is in person, online or a hybrid. Hear from two professionals with experience on multiple sides of the event industry as they share tips on how to get the most out of event coverage, including how to manage breaking news, determining which sessions and exhibitors will give you the best content, how to prioritize meeting requests and set your schedule in advance of the show, networking best practices, and why you should be considering video and social media as excellent channels to get event news to readers.
Speakers: Danica Tormohlen, Vice President of Content, Tarsus Group and Tess Vismale, CMP, DES, Founder and CEO, iSocialX
Moderator: Paul J. Heney, VP, Editorial Director, Design World, WTWH Media LLC
This archived conference session is free for ASBPE members.