Original air date: May 18, 2021
Newsletters are critical to your success, but how can you make your newsletter critical to the success of your readers and advertisers? View this webinar for ideas and advice from on of the Azbee Awards' top-honored newsletters.
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This webinar was part of the month-long 2021 ASBPE online national conference, and it originally aired on Tuesday, May 18, 2021. Newsletters are critical to your success, but how can you make your newsletter critical to the success of your readers and advertisers? In this session, find out how to refine the factors that get newsletters opened and links clicked, from subject lines and headlines to format, story count and even time of deployment. You’ll hear from Scott Costa, publisher, and Nicky Herron, online editor, with tED magazine who developed the top-honored newsletter in the 2020 Azbee Awards. Topics to be covered include: how to generate compelling content; how to write headlines that get clicks; tips for streamlining the production process; the importance of testing different strategies for deployment, subject lines and more; understanding open and click-through rates; tips for improving and building your subscriber list; and how to manage and meet advertiser expectations.
This archived webinar is free for ASBPE members.