Original air date: April 23, 2024

Search engines drive new audiences to B2B publications, so it's important to understand how to optimize your content to attract readers. Hear three success stories for building SEO into your editorial workflow, along with tactics, tips, and tricks.

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Webinar Details:

How are you building SEO into your editorial workflow?

Search engines are often the biggest driver of new audience to B2B publications. As the landscape around search engines continues to evolve, it’s never been more important to understand how to optimize your content to attract readers to your stories.

So how do some of the most successful B2B media companies do it? What tactics, tips and tricks do they have up their sleeves? What opportunities might your publication be missing?

ASBPE’s April 23, 2024 webinar shared three success stories from Endeavor, Informa and Industry Dive:

• Bob Crossen, Editorial Director of the Water Group at Endeavor Business Media, shared how he works with his teams to build SEO into their planning, including how they’re thinking about impact and strategies around AI search.
• Leigh Anne Zinsmeister, Managing Editor for Informa’s Foodservices Vertical – Nation’s Restaurant News, Restaurant Hospitality, and Supermarket News, shared how she and her teams are seeing success with their SEO tactics.
• Sondra Hadden, Senior Director of Audience Growth Marketing & Retention at Industry Dive, shared how her team works with the Industry Dive editorial team to educate journalists on how to most effectively tackle SEO opportunities.

Davide Savenije, Vice President of ASBPE and Editor-in-Chief at Industry Dive, moderated the webinar and facilitated Q&A from the audience.

This archived webinar is free for ASBPE members.