ASBPE is pleased to announce that Amanda Todorovich, executive director of content marketing at Cleveland Clinic, will be our keynote speaker at the 2022 ASBPE National Conference in Cleveland. Don’t miss this opportunity to learn new strategies for monetizing your publication and digital content!
Can you really drive revenue into your organization through content? YES! Todorovich will tell you how and when that’s possible. She’ll explain options and opportunities for monetizing your publications and tell you how she has successfully done exactly this with Cleveland Clinic’s blog, website and email.
Content marketing and publishing are resource-intensive efforts, and many brands find themselves struggling to justify the resources needed to sustain a great publication or program. Monetizing your efforts can be a great way to offset expenses, but it’s not an easy thing to do, and it’s certainly not possible for all brands. How do you know if you’re ready? What are the possible types of monetization strategies? How do you implement these techniques? Todorovich will guide you through the basics and explain all the possibilities for taking your content to the next level.
About Amanda Todorovich
Inducted into the Healthcare Internet Hall of Fame in 2019 and named 2016 Content Marketer of the Year by the Content Marketing Institute, Amanda Todorovich is the executive director of content marketing at Cleveland Clinic. She leads a team responsible for the No. 1 most-visited hospital blog in the country, Health Essentials, as well as clevelandclinic.org, social media, email marketing and SEO. Prior to joining Cleveland Clinic in 2013, she was a co-founder and the chief content officer at MedCity News. Todorovich is a content marketing and social media thought leader with more than 20 years of storytelling experience, and she is passionate about innovative communication and strategic content of all kinds.
Save the Date: May 12-13, 2022
Each year, ASBPE’s National Conference & Azbee Awards Banquet offers members an opportunity to get insight into best practices of B2B journalism, network with colleagues from across the country, and honor the winners of the Azbee Awards of Excellence competition. Don’t miss this unique annual event for learning, camaraderie and fun!
For 2022, ASBPE’s National Conference and Azbee Awards Banquet will return to a live, in-person celebration. Mark your calendars to join us May 12-13 at the Aloft Cleveland Downtown. ASBPE will offer a full day of conference sessions on Thursday, May 12, followed by a reception and the Azbees Awards banquet in the evening. There will be a half day of conference sessions on Friday, May 13, and attendees are welcome to stay the weekend to enjoy Cleveland’s newly revitalized riverbank entertainment district. Our host hotel is located just steps from the city’s best restaurants, nightlife and relaxation along the Cuyahoga River.