The American Society of Business Publication Editors (ASBPE) is proud to announce its inaugural B2B Editorial Leadership Academy, a one-day certificate program designed to help prepare business-to-business journalists for advancement to senior management positions at their publications. The first-ever academy will be Friday, Nov. 16, 2018, at the Euromoney Institutional Investor Plc offices in New York City.
Participants will receive cutting-edge instruction on B2B leadership traits, business-model disruptors and revenue opportunities, relationships between editorial and advertising departments, and editorial participation in events and awards programs.
The academy was created to meet the needs of:
- Senior B2B editorial officials who desire a refresher and the ASBPE certificate
- Mid-career B2B editors, writers, designers and multimedia and social media professionals ready for advancement to senior level
- Earlier-career B2B editorial professionals whose publishers confirm an imminent promotion to supervisory positions
- Freelance contractors are eligible! (As long as they are on one of the above tracks)
Attendees who complete the instruction will be awarded an ASBPE Certificate of Completion.
The academy is scheduled for 9:30 a.m. to 3 p.m. A box lunch and coffee/snacks will be served.
Sign up before Oct. 1 to save $50 off tuition. Early-bird registration is $159. Regular registration, after Oct. 1 if there are seats remaining, is $209. Final deadline Nov. 1.
Enrollment is STRICTLY LIMITED to 20 attendees. No more than two colleagues per publication please.
ASBPE B2B EDITORIAL LEADERSHIP ACADEMY
Friday, Nov. 16, 2018
Euromoney Institutional Investor Plc
6th Floor
1120 Avenue of the Americas
New York, NY 10012
(That’s the Hippodrome Building, at 43rd Street and Sixth AvenueNear Bryant Park and Times Square)
SCHEDULE
Host and facilitator: Betsy Edgerton, Professor, Journalism, Communications Department, Columbia College Chicago
9:30 a.m.
Arrival, Registration, Networking
10:10 a.m.
Academy Keynote
Traits of Today’s Successful B2B Editorial Leader
This session will highlight how recent, sweeping changes in journalism, newsrooms and workplaces have dramatically recast the role of the B2B editorial leader.
Instructor: Rebecca Baker, Managing Editor, Bloomberg Law; National President, Society of Professional Journalists
11 a.m.
Publisher Pep Talk
Growth Strategies in B2B Publishing
What do B2B publishers really need from their editorial professionals today? A panel of leading publishers shares insights into how editorial leaders can respond to changes in the media industry, including pursuing new revenue sources.
Panel Leader: Jennifer Schwartz, Senior Vice President and Group Publisher, Access Intelligence
Noon
Lunch and Networking
1 p.m.
Focused Session
Navigating Church and State Issues as a B2B Editorial Leader
Exploration of how editorial leaders foster an environment where editorial staff can work with the advertising sales and marketing staffs without compromising ethical obligations.
Instructor: JD Solomon, Editorial Director, Professional Media Group (District Administration and University Business magazines); Chairman, ASBPE Ethics Committee
1:50 p.m.
Focused Session
B2B Events and Awards: Editorial’s role and best practices
Everything you need to know about conceiving successful events — from session planning to how to recruit speakers and moderate panels – and interacting with your events and sales colleagues during the process. How to get the best out of your publication’s awards program, whether it be run solely by editorial or in conjunction with other departments.
Speaker: Danica Tormohlen, Editor-At-Large, Trade Show Executive magazine
2:50 p.m.
Closing Remarks, Program Evaluation, Distribution of Certificates
For more information on the academy program, please contact Betsy Edgerton at betsy.edgerton@gmail.com or (773) 307-1986
Hotel and Transport
The Euromoney Institutional Investor offices are walking distance (or short ride) from Penn Station (Amtrak), Grand Central Terminal and Port Authority Bus Terminal. Nearest subway stop is 42nd Street-Bryant Park on the B,D,F,M line. Currently there is no official hotel for this event. Check your favorite discount travel websites for hotel deals. Often the most reasonable rates in the immediate area are Hotel Room Mate Grace, YOTEL New York, Holiday Inn Express New York City Times Square, DoubleTree by Hilton New York Times Square West, Hampton Inn Manhattan/Times Square South or Hilton Garden Inn New York-Times Square Central. For further advice on hotels, transit, eateries or local attractions, please contact Dom Yanchunas at 646-673-7477.