Are you a bit of a Map Geek? Want to put finally put that Geography minor to good use? Or do you want to learn how to use maps to provide your online and print audiences with demographic info or other data on the local metro, county or state level? Led by Electrical Wholesaling magazine editor Jim Lucy, this webcast will teach you how to use the free Google Fusion mapping tool to display data such as population, employment, sales, housing starts, types of companies and other info in an interactive mapping format that looks great in a digital format and isn’t hard to master.

Please click here to watch the archived webcast. You will need to be logged into your ASBPE account.

About the speaker:

Jim Lucy is the Chief Editor of Electrical Wholesaling magazine at Penton Media, where he has worked for more than 30 years. He has written hundreds of articles for on topics such as energy-efficient lighting, sale opportunities in the solar market, succession planning, and the fastest-growing metros in the U.S. He published his first book, “The Electrical Marketer’s Survival Guide,” in 1999, and more recently has been entertaining himself by building a new subscription-based data product that will provide the electrical market with electrical sales potential and related economic data on the local, county and state level.

He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College (now Rowan University), Glassboro, N.J. Jim and his wife, Barbara, are the proud parents of three sons and are happily transplanted to the Kansas City area after moving to KC from New Jersey in 1992.