Content essentials: Learn from the pros at the Nov. 7 Boot Camp with ASBPE Kansas City

The early-bird registration deadline has been extended until Wednesday, Oct. 29!

You are invited to join us for a half-day Boot Camp on Friday, Nov. 7, 2014.

In this content essentials Boot Camp for B2B media professionals and freelancers—and, really, anyone wanting to learn about web and social media content and video creation—you’ll learn from the pros during five in-depth educational sessions. (Plus, you’ll get to check out the state-of-the-art Google Fiber Event Space in Westport!)

The event is hosted by ASBPE-Kansas City and presented in conjunction with the Social Media Club of KC (SMCKC), Public Relations Society of America’s (PRSA) Greater KC chapter, International Association of Business Communicators (IABC), and the Freelancers’ Exchange (FX). Current, paid members of all those associations can receive the reduced members-only registration rates.

Click here to register now.

Date: Friday, Nov. 7, 2014
Time: 8 a.m.-12:30 p.m.

Google Fiber Event Space, 1814 Westport Rd., Kansas City, MO 64111

Early-bird registration prices (extended until Oct. 29):

  • $20 for current, paid members of ASBPE, SMCKC, PRSA, IABC, and FX
  • $40 for non-members/general public
  • $10 for students with valid ID
  • Please note: The registration fee includes breakfast.

Late registration prices (starting Oct. 30):

  • $35 for current, paid members of ASBPE, SMCKC, PRSA, IABC, and FX
  • $55 for non-members/general public
  • $15 for students with valid ID
  • Please note: The registration fee includes breakfast.


8-8:30 a.m.
Registration, networking, and complimentary breakfast
8:30-9:15 a.m.
Case studies: Tips for boosting website page views

Presented by Pamela Kufahl, Director of Content and Engagement for Penton’s Club Industry, and Monica Watrous, editor,

Kufahl’s case study will explore this question: When a media brand centered around a print product becomes an online-only brand, does it mean a drop in online page views or a surge? That depends on the value the brand has in its industry, its pre-existing online strength and its other product offerings. Follow one brand’s journey when it dropped print to see how it pushed readers online and grew its page views.

Watrous’ case studies will showcase’s growing online offerings of slide shows, infographics, and daily e-newsletters, along with other strategies she’s employed to increase views online.

9:15-10 a.m.
Display of affection: Crafting headlines that get you oh-so-close to your audience

Presented by Kristi Reimer, News Channel Director, and Brendan Howard, Business Channel Director, for Advanstar Veterinary’s

Headlines and other display type are often the last task editors and writers work on, but they’re the most important way to get online and magazine readers’ attention. We’ll show you a step-by-step process to get you unstuck when the deadline looms.

10-10:45 a.m.
Twitter tips (Guess what? You’re not as cool as you think.)

Presented by Marc Vasquez, APR, President of the Greater Kansas City Public Relations Society of America chapter

Are you among the 70 percent of Twitter users who are using it completely wrong? Content, timing, trends and inclusion all mean something. In this session you’ll learn some of the most common mistakes as well as ways you can be an informer and stay away from being just another meformer.

10:45-11:30 a.m.
On the Go: How to Shoot, Edit, and Upload Videos

Presented by freelancer Amy Fischbach and Nikki Chandler from Penton’s Transmission and Distribution World magazine

Does your editor or employer want you to create video clips, but you don’t know where to start? Make your content come alive with mobile tools and technology. Learn how to quickly and affordably shoot video clips, record interviews, and upload content from the field using a smart phone. The speakers will share how-to strategies on what to do and not to do with mobile video technology during their hands-on session.

11:30 a.m.-12:15 p.m.
How to Maximize the Impact of B2B Video

Presented by Shelly Kramer, Founder and CEO of V3 Integrated Marketing

As the industry moves from strictly print into digital media, there are many options to connect with your audience in new and different ways. Video is one of them, and it’s extremely powerful. So producing the right kind of video content, maximizing its SEO value, understanding distribution channels and strategies all play a key role in success. This session will cover:

  • What type of content is best for the B2B audience and how to figure that out
  • How to SEO optimize your video content for maximum effectiveness
  • The role that distribution plays in the effectiveness of video content
  • How to use video as part of your cross-channel distribution efforts.
12:15 p.m.
Optional networking lunch

Please join us for an optional networking lunch following the Boot Camp.

Click here to register now

Speaker biographies


Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on delivering integrated marketing solutions and helping businesses leverage the web for growth and profitability and is especially known for her work in the B2B space. She’s an expert at content strategy and execution and tying social media to business initiatives. Recognized by Forbes on a number of occasions, most recently as one of the Top 40 Social Selling Marketing Experts  and Top 50 Social Media Influencers, she’s half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Her blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs and by PostRank as one of the Top 100 Most Engaging Social Media Blogs. Find her on LinkedInGoogle+ or Twitter.


Marc Vasquez
, APR, is the Interactive Marketing Manager for UMB Financial Corporation where he leads UMB’s enterprise social media and email marketing efforts. He possesses more than 16 years of both agency and corporate public relations and social media experience. Marc is also the 2014 president of the Greater Kansas City Public Relations Society of America chapter. He holds the Accreditation in Public Relations credential which has been established as a way to recognize public relations practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. He is a graduate of Northwest Missouri State University, and by night is the sidekick Robin to his superhero 7-year-old son who believes himself to be Batman. You can generally find Marc via @vasquez007.



Pamela Kufahl, Director of Content Engagement, joined Club Industry in 2002 and became editor-in-chief in 2004. She became director of content and engagement in 2014 when the brand moved completely online. In this role, she oversees the content of the media side as well as the conference program for the brand’s trade show. Pamela was a finalist for two Jesse H. Neal Awards and has won five regional American Society of Business Publication Editors (ASBPE) writing awards, one national ASBPE award and a gold Eddie award from FOLIO. Prior to joining Club Industry, Pamela covered the energy industry for a decade for Transmission and Distribution World and Utility Business magazines.


Monica Watrous
 covers all aspects of the food and beverage industry. As one of the lead editors on, she has been instrumental in the web site’s meteoric growth. On a daily basis, Watrous reports on the strategies and trends driving the industry’s leading companies. In addition to her insightful reporting, she also designs and develops many of the infographics and slideshows that appear on the web site.


Amy Fischbach
 has worked as a professional writer and editor for the last 15 years in the B2B publishing industry. While at Penton Media, she worked as a staff writer for CEE News and Electrical Construction and Maintenance Magazine and as a managing editor for Club Industry magazine. She now works as the field editor of the Electric Utility Operations section of Transmission and Distribution World magazine and is a contributing writer for EC&M and other trade publications. Amy is the past national president of ASBPE and helped to start the chapter in Kansas City. She is also a former Young Leader Scholar for ASBPE. Amy has a bachelor’s and a master’s degree in journalism from Kansas State University, and while in college, she studied abroad at the University of Sunderland in England.


Nikki Chandler
 is an 18-year-veteran of the B2B media industry, starting out as an editorial intern for Transmission & Distribution World magazine in 1996. She then joined Mobile Radio Technology magazine as editorial assistant and moved up to managing editor by 2000. Nikki returned to T&D World in 2002 as online editor and is now responsible for T&D World’s websites, social media and special online projects. She also contributes to other B2B websites, including EC&M, Power Electronics Technology and IEEE PES. Nikki graduated Phi Beta Kappa and Kappa Tau Alpha from the University of Kansas. Nikki enjoys working with engineers, volunteering in the church drama program, and managing her sons’ baseball teams.


Kristi Reimer
 is editor of dvm360 magazine and news channel director for Grand Neal Finalist She holds a master’s degree in journalism from the University of Kansas and undergraduate degrees in English and journalism from John Brown University in Siloam Springs, Ark. She lives in Mission, Kansas.


Brendan Howard
 is editor of Veterinary Economics and curates and edits articles, videos, infographics and more for veterinarians and practice managers nationwide on

Leave a Comment