Discover Your Magazine’s Strengths and Challenges
CLEVELAND — TABPI has re-launched its popular annual resource, the Magazine Critique Service, in conjunction with ASBPE. The MCS is a program intended as a first step for b2b magazines interested in gauging their current performance. It allows editors to get feedback from some of the most respected editors working in b2b journalism today, and benefit from their colleague-to-colleague analysis of what’s working and what can be improved.
Not all magazines — especially smaller ones — can afford a full-blown revamp. The MCS provides objective, outside analyses that can show the decision makers in an organization how to take content to the next level. Magazines participating in the MCS will have three reviewers selected give detailed feedback on specific editorial and design aspects of the publication. TABPI will provide a report to the editor or publisher, who can thoroughly review the results with the editorial and design staff.
The service is a good investment for magazines desiring a revamp or a refresh after years of covering an industry. This arduous period for the publishing world is an ideal time to step back and refocus. Magazines get to ride on the experts’ learning and minimize costly trial and error situations. More dynamic editorial and design equates to more credibility with readers and advertisers, who will recognize the publication as the voice for the industry it covers.
All submissions for the MCS must be received on or about November 22nd, 2013. The average processing time will be 8-10 weeks from the time materials are received. Complete details on the program, along with a submission form and two sample critiques, are available on the TABPI website, at www.tabpi.org/mcs.
Download the flyer (PDF)
Based in Cleveland, Trade, Association and Business Publications International (TABPI; www.tabpi.org) is a worldwide organization dedicated to bringing together editors working for English-language publications worldwide, and encouraging a common dedication to editorial ethics and excellence.
TABPI’s editorial and design awards program, the Tabbies, is open to English language b2b publications in more than 40 countries. Its Young Leaders Scholarship program makes editorial training possible for selected b2b editors each year. TABPI also conducts industry research, sponsors an annual Magazine Critique Service. In early 2008, TABPI funded the creation of a new b2b editorial group based in Johannesburg, called TABPI South Africa.
Contact: Paul J. Heney, President, TABPI, 1-440-238-7880 or firstname.lastname@example.org.