ASBPE’s 2021 National Conference is a month-long online event, which will feature publishing leaders who are charting a new path forward for B2B journalism. ASBPE will host weekly topical webinars on the following topics. You must register for Charting B2B’s Path Forward in order to attend. Below are details on each webinar planned for the event.
Week 1: How to Improve Your Editorial Workflow
Time: Tuesday, May 4 at 2 p.m. EDT
Managing editorial workflow became more complex with the move to digital-first publishing strategies, and the pandemic-related move to remote work arrangements have only added to the challenges. Join this session to discover tools and tips for increasing efficiencies in your editorial and design process, from story creation and assignment to publishing in print, web and newsletters. Topics to be covered include:
- Software and apps that can improve editorial workflow
- Managing workflow with freelancers and designers
- Workflow practices for quality control
- Policies and procedures for streamlining the editorial process
- How to get staff buy-in for adopting workflow tools and procedures
Speakers for this session will include:
- Kilian Schalk, founder, PurpleGray Consulting and former managing editor for Editorial Development at Condé Nast
Week 2: Beyond Print: Best Practices for Telling Great Stories with Podcasts and Videos
Time: Tuesday, May 11 at 2 p.m. EDT
Speakers for this session will include:
- John Heltman, editor-in-chief, American Banker Magazine
- Annie Pancak, senior video producer, Law360
Is your team looking to start creating more videos? Maybe there’s someone on your team who has a great idea for a podcast, but doesn’t know where to start. You’re certainly not alone. More and more B2B publications are venturing in this creative space to tell stories and it’s paying off.
During this webinar, we’ll be hearing from two Azbee winners, American Banker’s John Heltman and Law360’s Annie Pancak, on their award-winning work, how each of these storytelling tactics factor into their publication’s content strategy and their advice for folks looking to get more involved with video or podcasts. Topics of this webinar will include:
- Why publications should consider entering the world of video and/or podcasting
- Best practices
- Mistakes to avoid when starting a podcast / creating videos
- The tools necessary to get into video or podcasting today
Week 3: How to Build Clickworthy Newsletters
Time: Tuesday, May 18 at 2 p.m. EDT
Newsletters are critical to your success, but how can you make your newsletter critical to the success of your readers and advertisers? Attend this session to find out how to refine the factors that get newsletters opened and links clicked, from subject lines and headlines to format, story count and even time of deployment. You’ll hear from the team at tED magazine that developed the top-honored newsletter in the 2020 Azbee Awards. Topics to be covered include:
- How to generate compelling content
- How to write headlines that get clicks
- Tips for streamlining the production process
- The importance of testing different strategies for deployment, subject lines and more
- Understanding open and click-through rates
- Tips for improving and building your subscriber list
- How to manage and meet advertiser expectations
Speakers for this session will include:
- Scott Costa, publisher, tED magazine
- Nicky Herron, online editor, tED magazine
Week 4: Improving Editor/Freelancer Relationships
Time: Tuesday, May 25 at 2 p.m. EDT
The relationship between B2B editors and freelancers is extremely important, but it can also be fraught with anxiety and uncertainty. In this session, we’ll examine how writers and designers can maintain good relationships with editors and make themselves the go-to person for meaningful future assignments.
Speakers for this session will include:
- Kristen Bieler, editor-in-chief, SevenFifty Daily
- Alyse Kalish, senior editor, Insider
- Ruksana Hussain, freelance journalist and founder/publisher, Traveler and Tourist magazine
- Sophia Bennett, freelance writer, communications consultant, instructor and editor-in-chief, Window Fashion VISION
To attend these sessions, you must register for Charting B2B’s Path Forward.
*Note: Registration is now closed.