2021 ASBPE National Conference Webinar Speakers

Meet the speakers for the Charting B2B’s Path Forward weekly topic webinars.

How to Improve Your Editorial Workflow

Date: Tuesday, May 4 at 2 p.m. EDT

Kilian Schalk
Kilian Schalk 1

Founder, PurpleGray Consulting and former managing editor for editorial development at Condé Nast

Kilian Schalk uses workflow to spark transformation, coaxing publications to improve how they create and deliver content to connect with their communities. An expert in workflow design and “an energetic, passionate devotee of continuous improvement”, he has developed a unique program that transforms small-to-medium sized newspapers and magazines and has been enabling publishers to thrive in a multi-channel environment for decades. He recently positioned America Media, one of the oldest periodicals in the United States, to ‘lead the conversation about faith and culture’; in 2018 he created the blueprint for a workflow overhaul of Vanity Fair.

Beyond Print: Best Practices for Telling Great Stories with Podcasts and Videos

Date: Tuesday, May 11 at 2 p.m. EDT

John Heltman

John HeltmanEditor-in-chief, American Banker magazine and creator of Bankshot

John Heltman is the Editor-in-Chief of American Banker Magazine and creator of American Banker’s narrative podcast Bankshot. He was awarded the Grand Neal, the top honor bestowed by the Jesse H. Neal Awards, in 2019 for his narrative podcast series Nobody’s Home, which examined the causes and impacts of concentrated vacant housing. He was also named the 2019 McAllister Editorial Fellow at Medill School of Journalism at Northwestern University. He lives in Baltimore, MD, and if you’re wondering the best crab cakes can be found at Koco’s Pub.

Annie Pancak

Annie PancakSenior video producer, Law360

Annie is a video producer and journalist at the legal newswire Law360. Since pioneering video storytelling at the company, she’s covered everything from the eviction crisis during the pandemic to Puerto Rico’s recovery after Hurricane Maria. She is a co-director of the Video Consortium’s Bay Area chapter and a California transplant by way of New York. Since moving to the Bay Area, she makes limoncello when her backyard gives her lemons.

How to Build Clickworthy Newsletters

Date: Tuesday, May 18 at 2 p.m. EDT

Scott Costa

Scott CostaPublisher, tED magazine

The National Association of Electrical Distributors named Scott Costa the Publisher of tED (the Electrical Distributor) magazine in November of 2012. Since that time, he has doubled the number of magazine issues a year to 24, added two new websites, and expanded the e-newsletters from two a week to six a week. Prior to working at tED magazine, Scott worked in television news for 24 years, including 11 as an Executive Producer and Assistant News Director.

Nicky Herron

Nicky HerronOnline editor, tED magazine

As the Online Editor for tED magazine for the past eight years, Nicky has been an integral part of the evolution of tED’s online brand to reflect the publication’s high standards for editorial excellence, as well as delivering relevant and timely news to the electrical industry. This evolution has included designing and redesigning websites and newsletters, launching new websites, and growing tED website traffic year after year.

Improving Editor/Freelancer Relationships

Date: Tuesday, May 25 at 2 p.m. EDT

Sophia Bennett

Sophia BennettFreelance writer, communications consultant, instructor and editor-in-chief, Window Fashion VISION

Sophia McDonald Bennett (moderator) is a freelance writer, editor, communications consultant and instructor of marketing and public relations in Oregon. She has served as editor-in-chief of Window Fashion VISION, a B2B publication serving the interior design industry, since 2018. Her writing has appeared in over three dozen trade publications, consumer magazines and websites. She is a member of the ASBPE board of directors. Find her on Twitter and Instagram @SophiaWriter1.

Kristen Bieber

Kristen BielerEditor-in-chief, SevenFifty Daily and editor-in-chief, Beverage Media Group publications

Kristen Bieler is the editor-in-chief of SevenFifty Daily and the editor-in-chief of Beverage Media Group publications. Based in New York City, she has been writing about wine, spirits and food for nearly two decades. Her work has appeared in GQ, TASTE, and Food & Wine Magazine’s Annual Wine Guide, among others. She is also a judge at the Ultimate Wine Challenge and a member of Les Dames d’Escoffier. Follow her on Instagram @bielerkristen.

Ruksana Hussein

Ruksana HussainFreelance journalist and founder/publisher, Traveler and Tourist magazine

Ruksana Hussain is an award-winning freelance journalist, magazine editor and features writer with 20 years of experience. She is the founder/publisher of Traveler and Tourist digital magazine, and a recipient of the inaugural 2020 Richard S. Holden Diversity Fellowship from the American Copy Editors Society. Born in India and raised in Oman, she now calls Los Angeles home. Get more details about her at RuksanaWrites.com.

Alyse Kalish

Alyse KalishSenior editor, Insider

Alyse Kalish is a senior editor at Insider, working with external writers to publish content for Insider’s business section (formerly Business Insider). Before Insider, she was an editor at career website The Muse. Alyse graduated from Colgate University and majored in English, and currently resides in New York. Find her on Twitter @Alyslice.

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