Andie Burjek is one of the winners of ASBPE’s Young Leaders Scholarship award in 2020. She is an associate editor with Workforce, and she reports and write about benefits and health. How did you get involved in the … read more
Nicole Stempak is one of the winners of ASBPE’s Young Leaders Scholarship award in 2020. She is a freelance writer based in Northeast Ohio. How did you get involved in the business? My professor first introduced me to … read more
Audience engagement goes beyond simply sharing an article, media or photo on social media. It involves creating a post that’s compelling enough to get your audience to interact with it. More importantly, it’s finding what your audience wants … read more
Howard Rauch offers 11 reasons your product might fail in a competitive analysis. … read more
Multimedia content, particularly video, can provide that extra spark needed to bring a story to life. … read more
Digital publishing platforms are giving a voice to new writers and shape to novel storytelling techniques. Among them is Follow the Geeks, a series of 10 tech-entrepreneur profiles from a reporter–editor team at the IT-focused B2B brand of … read more
If the digital disruption in media has made one thing clear, it’s that long-standing rules and roles are changing fast. No longer does a staff member simply report, or edit, or design, or manage the website. It’s all … read more
In this series, we spotlight B2B leaders who entered the field during the recent period of massive change and quickly assumed leadership roles. For November, we talk to Sam Oches, editor of “QSR” magazine. Understanding the food-service industry’s supply chain is one of the challenges that this 27-year-old B2B editor faces. … read more
May 8, 2012 — For the last 10 years, ASBPE has helped young editors to advance in their B2B careers through the Young Leader Scholarship competition. This year, the association is honoring four up-and-coming editors under the age … read more
