by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies“11 Copyblogger Posts That Will Change the Way You Blog”I’ve referenced Copyblogger as one … read more
By Howard Rauch When it comes to e-news delivery, many articles don’t adhere to published recommendations pertaining to brevity and originality. I alluded to the brevity problem in my previous blog post. Now, with two e-news studies completed, … read more
By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more
By Paul Heney As this election season drags on, I’m hoping for a politician who will rediscover the power of words. Over the past few decades, there has been an increasing resentment towards intellectual thought and speech in … read more
By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more
By Katy TomasuloWashington, DC Chapter President I’m a magazine junkie (and in this industry, I’m not alone, I’m sure). But I also live in a tiny apartment, so keeping shelves of my favorite consumer pubs is just not … read more
By Howard RauchPresident, Editorial Solutions Inc. One thing that makes life interesting in our field is opposite schools of thought on various aspects of editing practice. Those on both sides of any issue will argue vigorously in defense … read more
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more
By Steven RollASBPE President Like many editors nowadays, I too am thinking about starting a blog. I vowed to familiarize myself with the blogosphere after attending ASBPE’s national conference in Chicago in 2006. It took a little while … read more
by Erin EricksonChicago Board Member I recently wrote about LinkedIn, its perks and the ASBPE LinkedIn Group that has been established. (You have joined, right?) Now I bet you’re wondering exactly what you can do with LinkedIn other … read more
