By Rosalie Donlon When you publish B2B content you often rely on professionals for articles sharing their expertise or insight. My authors are attorneys and other professionals who write for a nonlegal audience. It has always been a … read more
By Barbara Horwitz-Bennett Now, with more resources at our fingertips than ever, the sometimes painful process of soliciting expert sources for that article… due yesterday, has become so much easier, and often quite interesting! Drawing from my ongoing … read more
By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more
By Howard Rauch Whether you’re talking about websites, digital magazines or conventional publications, high-quality content is essential. That’s not necessarily a new thought; however, it does seem to be getting more support from the B2B blogger community. In … read more
By Howard Rauch Does “advertorial” deserve its rep among editors as a way to cloak a sales pitch in the guise of legitimate content? Or is it a marketing opportunity waiting to happen if handled creatively by a … read more
By Maureen Alley Social media, RSS feeds, newsletters, blogs, video and more are everywhere allowing for faster and easier news syndication and information sharing. Great news, right? Well, it could be hurting your brand if you’re not doing … read more
By Howard Rauch How are some of us surviving in an e-news content environment that seems to be assuming rat race proportions? The situation is getting to be an old story: Publication Y’s competitor — Publication X — … read more
By Howard Rauch What were some of us thinking when we launched an e-news program? Did we realize that content delivery had to be considerably better than the traditional approach found in print news sections? Some of us … read more
By Maureen Alley To be successful online, branding and self-promotion is a must. But for most editor and writer types, this involves pushing yourself outside your comfort zone. It’s not news that most editors and writers are typically … read more
By Steven RollASBPE President Since I started reading blogs a few years ago, I’ve often thought about how much fun it would be to start my own. But I couldn’t think of a good topic to blog about. … read more
