In this post, EXHIBITOR magazine editor Travis Stanton tells us how convincing his publication to send him to cover the World’s Fair in Shanghai, China, set the stage for a once-in-a-lifetime experience and a healthy profit. A new … read more
By Tonie Auer Everyone keeps talking about social media and how we’ve all just got to be a part of it. I’m not sure who the “everyone” is really, but I’ll fill you in: they’re right. For one … read more
No, I promise it isn’t that kind of a joke. However, this is some journalism-related humor to make you smile today. Crash Blossoms features headlines gone wrong. Some recent favorites the site has posted: Irish priest makes history … read more
By Maureen Alley How do you operate your online news feed? Do you repurpose what you find in your Lexis-Nexis file? Please say no. If you don’t write your own news for your site, tell me, why would … read more
By Tonie AuerDFW Chapter President Like most aspiring writers (of something beyond the B2B publications), I strive to read quality work. I try to change things up a bit, moving from suspense writers like Deborah Crombie to the … read more
By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more
Today’s editors are in a rare position: We have the chance to help shape a new media platform. Among other things, that means we ll have to work to retain journalistic standards, even as we create a new … read more
By Tonie AuerDFW Chapter President Covering real estate in a down economy makes story creation a bit limited at times. But, I’m taking the advice that a commercial real estate broker gave some “young guns” at a recent … read more
By Amy E. Buttell You’ve got that sinking feeling – you’re interviewing a source, but it’s not going well. You need the source’s perspective for your story and have got to try to pull a rabbit of your … read more
By Jim Romeo There are thousands of web sites, blogs and trade publications. So why should any reader come to your publication and read your content? What makes someone choose your editorial content over your competitors’? What makes … read more
