By Tonie AuerDFW Chapter President and National Blog Chairwoman At our last Dallas-Fort Worth ASBPE Chapter meeting, the subject came up of how to handle “off the record” remarks. We had a public relations firm owner and a … read more
By Howard RauchPresident of Editorial Solutions Inc. If you believe everything you read on industry websites, the biggest impending trend is the abandonment of print in favor of a stronger website position (whatever that means). Recent blogs and … read more
By Martha SpizziriASBPE Web Editor Two online training programs have recently caught my eye: Tomorrow afternoon, News University is offering a one-hour webinar titled Managing Change: Five Steps to Success. Topics to be addressed include (direct quote from … read more
By Robert Freedman Past President of ASBPE National The 3-D virtual reality platform Second Life has seen huge growth over the last several years, but it’s not the young gamer crowd that has pushed the number of account … read more
By Tonie Auer ASBPE National Blog Chairwoman and DFW Chapter President In this heated election year when politics are on everyone’s lips, Poynter brought up the valuable question of whether or not journalists should be allowed to speak … read more
By Katy Tomasulo At last summer’s ASBPE National Editorial Conference — which covered a range of topics about Web 2.0 — two things stood out for me the most. First was the widespread bewilderment among B2B editors about … read more
Article written. CheckSources confirmed. CheckHeadline and dek written. Check.Online hed crafted. CheckSEO keywords listed. CheckLink list included. Check. Remember when you used to be able to just write a story and submit it? Those days are over if … read more
