by Martha SpizziriASBPE Web Editor Even some B2B editors who were initially skeptical about social media sites are finding, to their own surprise, that they can be useful even for niche publications like the ones we serve. The … read more
Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more
WHAT: Getting Your Market’s Economic Scoop in Tough Times WHEN: Friday, March 27, 1:00 p.m., 60 minutes WHO: Panelists Roy Harris, senior editor, CFO, and Steve Ross, editor, Broadband Properties, will examine how editors can cover the current … read more
By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
On Nov. 17, Harry McCracken and Joe Pulizzi will give advice on launching a successful new-media venture. Read posts by and about McCracken and Pulizzi on the ASBPE National Blog. Date: Monday, Nov. 17Time: 1 pm Eastern timeDuration: … read more
Chances are your readers are rethinking how they do business to minimize their industry’s environmental impact. Companies’ heightened awareness of environmental issues — especially climate change — is impacting editorial coverage and priorities, including the allocation of staff … read more
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more
Webcasts can boost readership and ad dollars and raise brand awareness, learn how B2B publications are gaining a competitive edge through webinars. Find out what it takes to successfully produce compelling — and profitable — webinars for your … read more
Learn How to Save Time and Money by Submitting Your Competition Entries Online! The deadline for the 2008 Azbee Awards is Feb. 15, 2008. The 2008 competition is for material published in 2007. This year, ASBPE created the … read more
