By Warren Hersch, ASBPE immediate past president What factors should you consider when designing your ideal position? How do you make yourself invaluable as a B2B editor at your company? Why must you become a subject matter expert? … read more
Attention all ASBPE-NY’s Bootcamp Attendees: PowerPoint and PDF decks of the July 18 event’s four sessions are now available online. To recap, the half-day Digital Boot Camp included these educational sessions: Navigating the Permeable Wall Between Editorial and … read more
By Warren HerschASBPE President Hardly a day goes by, it seems, when publishing gurus (or, closer to home, our own publishers and editorial directors) aren’t urging us to latch onto the latest social media or tech craze. We … read more
By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more
By Warren S. Hersch YouTube, Linked In, Second Life, Facebook. From online communities to social networks to virtual worlds, B2B editors attending the March 28th event of ASBPE’s New York chapter got an earful about how best to … read more
