At ASBPE’s B2B Content Essentials Boot Camp Nov. 7, Marc Vasquez, APR, shared his tricks of the Twitter trade to a packed room at the Google Fiber Event Space in Kansas City. Read some of his Tweetable Twitter … read more
By Emily Manke, JournalismDegree.com As everyone who’s reading this probably already knows, social media is changing the face of business, and business-to-business journalism is no exception. According to a 2011 survey by Arketi Group, 92% of B2B journalists … read more
By Howard Rauch, Ethics Committee Chairman [Editor’s note: ASBPE held its first Ethics Twitter Chat on June 28. It was a roaring success and should lead to future such events, providing a forum for editors to draw inspiration … read more
High-benefit headlines always have been a high-priority item for B2B editors. When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more
By Paul Heney Last October, TABPI, ASBPE’s international partner organization, launched a creative new way to use Twitter. Deemed TABPI Twitterfest, this two-day event brought together a multitude of B2B editors from the U.S., the U.K., South Africa, … read more
There may be repetition here, but I found many of the Tweets from our Digital Symposium to be really informative little nuggets. Look at it this way, you’re skimming through your favorite magazine and everything you find is … read more
By Tonie AuerDFW Chapter President While I don’t mean the blog post title to be too suggestive, I really never thought I’d see the benefits of social media professionally. It was in the summer of 2008 at the … read more
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter On Oct. 21 and 22, TABPI (Trade, Association, and Business Publications International) hosted its first Twitterfest, in which B2B journalists posted Tweets with ideas, questions, and answers about print and digital … read more
By Maureen Alley Sometimes it’s the simplest ideas that are the most innovative. The magazine industry has been trying to figure out for some time how to manage digital opportunities with its print products. And with that, some … read more
Want to get advice from B2B editors around the world on how to help your publication through the economic downturn? Or how best to combine print and the web to serve your readers? Then participate in the first … read more
