You Be the Judge

By Steven RollASBPE Past President ASBPE is looking for a few good judges for the 2011 AZBEE Awards of Excellence. What’s in it for you? Judging will give you the insights you need to get an inside track … read more

Personal Blog, Professional Success

In this post, Steven Roll, ASBPE immediate-past president explains why starting a personal blog can be a springboard to professional success. Moments before B2B editorial consultant Paul Conley was about to deliver his keynote address at ASBPE’s 2008 … read more

Are Tweets and Likes on the Record?

In this post, Steven Roll, ASBPE past president looks at the growing trend of articles that include quotes taken from virtual social media venues such as Twitter and Facebook. Left unchecked, the practice increases the likelihood of producing … read more

Workday of the Near Future?

By Steven Roll It seemed like only yesterday that we were adjusting the coverage of news pieces depending on whether it was for a daily, weekly, or monthly publication. But as Meister Media Worldwide’s Jim Sulecki pointed out … read more

Reporting Live From the Echo Chamber

By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more