By Steven RollASBPE Past President ASBPE is looking for a few good judges for the 2011 AZBEE Awards of Excellence. What’s in it for you? Judging will give you the insights you need to get an inside track … read more
You Be the Judge
Steven Roll
Personal Blog, Professional Success
In this post, Steven Roll, ASBPE immediate-past president explains why starting a personal blog can be a springboard to professional success. Moments before B2B editorial consultant Paul Conley was about to deliver his keynote address at ASBPE’s 2008 … read more
Are Tweets and Likes on the Record?
In this post, Steven Roll, ASBPE past president looks at the growing trend of articles that include quotes taken from virtual social media venues such as Twitter and Facebook. Left unchecked, the practice increases the likelihood of producing … read more
Use Social Media to Unlock Your Most Valuable Asset: Your Staff
By Steven Roll “You know, we have really good frozen naan in the freezer section,” the cashier at Trader Joe’s told me as she rang up the two boxes of instant Indian meals I had purchased. “Hold on … read more
Even Sexier Than the Girl With the Dragon Tattoo
By Steve Roll By now thousands have read about how the publisher of Millennium magazine doesn’t let his executive duties stand in the way of writing investigative reporting pieces that uncover corporate trickery for his readers. His biggest … read more
Workday of the Near Future?
By Steven Roll It seemed like only yesterday that we were adjusting the coverage of news pieces depending on whether it was for a daily, weekly, or monthly publication. But as Meister Media Worldwide’s Jim Sulecki pointed out … read more
Reporting Live From the Echo Chamber
By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more
Professional Development Made Easy: Webinars
ASBPE has an exciting slate of webinars scheduled for the first half of 2010. TODAY: March 29 @ 12:30 to 1:30 EST: Why B2B Publications Are So Bad at Marketing (and how to fix it). Speaker: Joe Pulizzi … read more
It’s Never Too Early to Adopt a Social Media Policy
By Steve RollPast President The sluggish economy and profound changes taking place in the publishing industry make this a particularly difficult time for those working in the business press. One of the few bright spots on the horizon … read more
We’re Looking for a Few Good Judges
By Steven Roll ASBPE is looking for a few good judges for the 2010 AZBEE Awards of Excellence. At this point in the “looking for judges” blog post I usually point out all the good things you’re likely … read more