At the heart of B2B writing, editing, and design is a simple goal — telling a great story. This was the focal point of a town-hall discussion at ASBPE’s 2022 National Conference. … read more
Engaging Your Audience Through Storytelling
Stephen Barr Award
Q&A with Stephen Barr Award Winner Meagan Parrish
Meagan Parrish, senior editor of Pharma Manufacturing magazine, shares advice for other journalists in the B2B investigative realm. … read more
New Stephen Barr Award Will Honor Best Overall Writing
In recognition of the best from among all the “feature” writing categories, ASBPE will present the first Stephen Barr Award at its 2004 Awards of Excellence banquet in Philadelphia next year. The award is being created in memory … read more