By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more
Here’s how I learned to stop worrying and love the bots. … read more
The best SEO headlines address both of the primary ways people use search engines: typing in keywords and asking questions. … read more
For journalists who made their bones in print, the SEO headline is a relatively new animal. … read more
By Emily Manke, JournalismDegree.com As everyone who’s reading this probably already knows, social media is changing the face of business, and business-to-business journalism is no exception. According to a 2011 survey by Arketi Group, 92% of B2B journalists … read more
Attention all ASBPE-NY’s Bootcamp Attendees: PowerPoint and PDF decks of the July 18 event’s four sessions are now available online. To recap, the half-day Digital Boot Camp included these educational sessions: Navigating the Permeable Wall Between Editorial and … read more
By Maureen Alley Recently Yahoo launched its Style Guide for the Web. Up until now, we’ve relied on our print style guides and adapted them to our Web presence. Oftentimes, the print writing style doesn’t apply to the … read more
