outside experts

Behind The Byline

Posted on | by ASBPE Staff

Interesting piece on Poynter about being clear with readers whether they’re viewing a guest contribution or a staff piece. Seems to me a simple label in the headline can work. “Guest: Headline” or “Perspective: Headline” … even perhaps … read more

3 Ways to Make Outside Contributors Shine

Posted on | by ASBPE Staff

As the editor of a business-to-business publication, I rely on outside contributors to keep our pages stocked with insightful content – content that’s especially relevant to our readers because it was written by somebody in the same position … read more