Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more
Is native content forcing you to sacrifice your B2B publication’s ethics? Is your sales team putting pressure on your editors? Join ASBPE on Wednesday, May 13 for a webcast featuring industry experts. … read more
ASBPE has been vigilant in the last year about native advertising, the form of advertising in which corporate messages are presented as ordinary articles. No less than John Oliver, former Daily Show stalwart and new star of his … read more
Hat tip to Brian Carlson of CIO for sharing this Digiday piece. Jeff Dearth nails it: “Over time, I think, it erodes a reporter’s ability to report the ‘truth’ when it comes to the companies they’re shilling for. Ultimately, … read more
By Mark Schlack This month, ASBPE is focusing our ongoing ethics discussion on native advertising. It’s an interesting phrase — if you didn’t know better, you might think it’s an effort to advertise in many languages around the … read more
“The integrity of the editorial stream is lost,” says Paul Conley. Here are his tips on native ads and other challenging dynamics, as delivered at the annual ASBPE conference.
