ASBPE has long worked to be a strong voice for editorial ethics. We’ve heightened our activity in response to two things: the economic crisis in publishing has led an unfortunate number of publishers towards unethical practices and the … read more
The recent $50 million funding of BuzzFeed has shone a spotlight on the new wave of publishing, which is sometimes hard to distinguish from content marketing. Here’s a pretty good summation from The Telegraph: “compellingly clickable headlines combined with … read more
ASBPE has been vigilant in the last year about native advertising, the form of advertising in which corporate messages are presented as ordinary articles. No less than John Oliver, former Daily Show stalwart and new star of his … read more
Today’s Salon has an important article on the role of journalists. Patrick L. Smith, an experienced big league newspaper reporter, starts with a critique of former NY Times exec Jill Abramson’s recent talk at a conference. What caught my eye … read more
Just when we started to get a handle on native advertising, marketers are birthing a new beast: brand journalism. If you’re new to the conversation, native advertising is a current hot topic among marketing folks. Basically, they want to … read more
By Mark Schlack On March 19, 2014, Pat McGovern died after a long and storied 50+ year career in publishing. He was the founder and owner of International Data Group, one of the prime movers in the technology … read more
By Mark Schlack This month, ASBPE is focusing our ongoing ethics discussion on native advertising. It’s an interesting phrase — if you didn’t know better, you might think it’s an effort to advertise in many languages around the … read more
By Mark Schlack At ASBPE, we are very active in promoting ethics in publishing. The 800-lb gorilla in that discussion is the relationship between editorial and advertising. However, there are some 400-lb gorillas in the same room and … read more
By Mark Schlack This post is adapted from Mark’s speech at the 2013 ASBPE National Editorial Conference. I’m very honored and excited to take on the role of president of the ASBPE at a very exciting time in … read more
