By Howard RauchPresident of Editorial Solutions, Inc. The realization that editors must wear many hats first started picking up steam almost 20 years ago. At that time, the big deal was management urging editors to play a stronger … read more
Management
Every B2B Publication Needs 5 Fear Factors
By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more
Finding/Keeping Star Editors: Reality Check
By Howard RauchPresident, Editorial Solutions, Inc. Finding and keeping star editors clearly is of greater concern today. Multi-tasking – as in being required to add website tasks to existing job descriptions – has stirred turmoil at all editorial … read more
Keeping Your Employees Happy
By Tonie AuerDFW Chapter President and National Blog Chairwoman While my husband has been out of work for two months, it has been a reminder that the economy is, indeed, hitting some hard times. As a freelance writer, … read more
Joint Sales Calls With Salespeople
By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more
You Get What You Pay For
By Katy TomasuloASBPE Washington, DC Chapter President I’ve always been an advocate for paying interns. My belief was reaffirmed recently when my current intern, who’s been with us since the fall semester and is an absolute star, asked … read more
How to Get the Most Bang From Your Freelance Bucks
By Jennie L. PhippsEditor and Publisher of Freelance Success As media businesses tighten down, one of the first things many publishers look at is expense for freelancers. Here are five ways to get more production out of the … read more
What You Need, When You Need It
By Tonie AuerDFW Chapter President and National Blog Chairwoman I am on a few different journalism email distribution lists. I get things coming to my inbox that direct me to the latest firings, hirings and scandals related to … read more
Online Training: Fact Checking and Managing Change
By Martha SpizziriASBPE Web Editor Two online training programs have recently caught my eye: Tomorrow afternoon, News University is offering a one-hour webinar titled Managing Change: Five Steps to Success. Topics to be addressed include (direct quote from … read more
How WWW Changed the World of Publishing
By Thomas R. TeminMedia and Government Consulting After 30 years in business-to-business publishing, I decided to hang my shingle as a consultant. One reason resulted from a question I was asked at an industry conference. The organizers had … read more