Striking a Balance Between Print and Online

By Katy TomasuloASBPE Washington, DC Chapter President During Sunday’s Super Bowl, domain registration Web site godaddy.com ran an advertisement that indicated, in a nutshell, that the ad they originally intended to run featuring Indy driver Danica Patrick was … read more

How to post more content on the web

By Katy Tomasulo At last summer’s ASBPE National Editorial Conference — which covered a range of topics about Web 2.0 — two things stood out for me the most. First was the widespread bewilderment among B2B editors about … read more