Although our target (Z Squared Media) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size … read more
By Tonie AuerDFW Chapter President Occasionally, other bloggers can say things so much better than I can. This time, it’s Joe Pulizzi. The author, speaker and strategist for content marketing and founder of content matching site Junta42 marked … read more
By Marisa PalmieriCleveland ASBPE Vice President There was lively discussion and many interesting ideas shared at the Cleveland chapter of American Society of Business Publication Editors’ meeting this week. Unfortunately, but not surprisingly, there weren’t any concrete answers … read more
By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
By Joe Pulizzi I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it’s the business of corporations creating and distributing … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 The writing-services business is anything but easy. Whether you are freelance writing for a traditional publication or writing for a corporate magazine or website, the pay scale is usually … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 My expertise is in content marketing — custom publishing to most of you reading here. When I was asked to submit a blog post, I started to think about … read more
