By Jim Romeo In many newspapers and trade publications nowadays, the quest for content is on! A very popular venue that seems to be making its tracks is the question-and-answer profile. It is a format that is both … read more
By Jim Romeo There are thousands of web sites, blogs and trade publications. So why should any reader come to your publication and read your content? What makes someone choose your editorial content over your competitors’? What makes … read more
By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more
