Staying Valuable In A Changing Industry

By Jeff Gelski Jim Lucy sometimes jokes that he considers himself a company – J.L. Enterprises – as he works to keep his skills and value relevant in the ever-changing business-to-business publishing industry. “If you do that, you’re probably … read more

When Storytelling Goes Digital

By Jeff Gelski Digital storytelling may be defined as the marriage of technology to storytelling, said James Hopper, chair of web and digital communications at Johnson County Community College in Overland Park, Kan. Such marriages are not as expensive … read more