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American Society of Business Publication Editors American Society of Business Publication Editors

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headline writing

Display-type darlings: Stop what you’re doing and take tips from these two experts

Posted on November 25, 2014 | by Adrienne Wagner

Crafting meaningful, highly clickable headlines is worth the time investment, according to Kristi Reimer and Brendan Howard of Advanstar Communications’ Veterinary Group. … read more

Judge Not, Lest Ye Be Judged

Posted on February 24, 2012 | by ASBPE Staff

I’m full of clichés today. I suppose since I can’t use them in my quality work writing, I will use them to torment readers today. But, wait, there’s more! You can take that judgmental nature with which you … read more

10 Reality Checks To Test High-Value Headline Delivery

Posted on September 9, 2011 | by ASBPE Staff

High-benefit headlines always have been a high-priority item for B2B editors.  When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more

Use Nine-Factor Scoring to Rate Performance of In-print News Sections

Posted on August 12, 2010 | by ASBPE Staff

By Howard Rauch Although conventional in-print news sections supposedly are slated for an overhaul, they remain alive, but not necessarily well, via existing formats. So a word to the wise, especially when you run your next competitive analysis … read more

From The ASBPE Blog

  • Digital-First Best Practices
  • Do’s and don’ts for planning virtual events
  • 7 Tips for Creating a Strong Social Media Presence
  • Formula for Success: Reader-Centric Online Content & Design at The Scientist
  • Five Questions with a B2B Freelancer: Ruth E. Thaler-Carter, I Can Write About Anything!
  • Q&A with Stephen Barr Award Winner Meagan Parrish

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