By Warren HerschASBPE President Hardly a day goes by, it seems, when publishing gurus (or, closer to home, our own publishers and editorial directors) aren’t urging us to latch onto the latest social media or tech craze. We … read more
By Katy TomasuloPresident, Washington, D.C. Chapter In 2008, Harry McCracken left his long-time role as editor-in-chief of PC World magazine to launch Technologizer, a Web site devoted to technology news and reviews. McCracken admits he didn’t know whether … read more
Update, Sept. 1, 2009: McCracken has written an answer post on Technologizer, “The Future–August 1999 Style!” Read it to see his take on how the reality of 2009 stacks up with these 1999 predictions. Looking back at our … read more
By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
By Steven RollASBPE President Harry McCracken, former editor-in-chief, of PC World, and editor of the recently launched personal technology blog Technologizer, recently started another blog featuring his observations on the media business. It’s called McCracken On Media. McCracken … read more
By Harry McCrackenEditor, Technologizer “You’ve got to walk up to the edge of the cliff, jump off, and build your wings on the way down.” I didn’t hear Ray Bradbury say that until I saw him interviewed in … read more
