In a recent webinar, speaker & digital marketing evangelist, Jessica Best, shared “Email Marketing Burning Questions – Answered.” Here are a few of the insights she shared. Be sure to login and view the recorded webinar via the … read more
Are you attacking the effectiveness of your eNewsletter delivery?
Howard Rauch offers 11 reasons your product might fail in a competitive analysis. … read more
Opportunity clicks: Use social media, slide shows and newsletters to bump up page views
By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more
Keep Your E-News in Fighting Shape!
In this post, editorial management consultant Howard Rauch with Editorial Solutions Inc. gives you the practical advice you need to ensure your e-news content stands out from the rest. When competitive analysis of e-news content becomes a regular … read more
Competitive E-News Strategy In a Rat Race Environment
By Howard Rauch How are some of us surviving in an e-news content environment that seems to be assuming rat race proportions? The situation is getting to be an old story: Publication Y’s competitor — Publication X — … read more
Marketing Alert: Seven Ways to Pass an E-Newsletter Exam
By Howard Rauch Most editors are knocking themselves out facing the dual challenge of creating great content for websites and printed media. But be warned: When it comes to electronic media, you must prepare for the eventuality of … read more