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American Society of Business Publication Editors American Society of Business Publication Editors

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Email Marketing: What They Don’t Teach in School

Posted on February 8, 2016 | by ASBPE Staff

In a recent webinar, speaker & digital marketing evangelist, Jessica Best, shared “Email Marketing Burning Questions – Answered.” Here are a few of the insights she shared. Be sure to login and view the recorded webinar via the … read more

Are you attacking the effectiveness of your eNewsletter delivery?

Posted on August 6, 2015 | by Katie James

Howard Rauch offers 11 reasons your product might fail in a competitive analysis. … read more

Opportunity clicks: Use social media, slide shows and newsletters to bump up page views

Posted on November 20, 2014 | by ASBPE Staff

By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more

Keep Your E-News in Fighting Shape!

Posted on December 21, 2010 | by ASBPE Staff

In this post, editorial management consultant Howard Rauch with Editorial Solutions Inc. gives you the practical advice you need to ensure your e-news content stands out from the rest. When competitive analysis of e-news content becomes a regular … read more

Competitive E-News Strategy In a Rat Race Environment

Posted on August 27, 2009 | by ASBPE Staff

By Howard Rauch How are some of us surviving in an e-news content environment that seems to be assuming rat race proportions? The situation is getting to be an old story: Publication Y’s competitor — Publication X — … read more

Marketing Alert: Seven Ways to Pass an E-Newsletter Exam

Posted on December 4, 2008 | by ASBPE Staff

By Howard Rauch Most editors are knocking themselves out facing the dual challenge of creating great content for websites and printed media. But be warned: When it comes to electronic media, you must prepare for the eventuality of … read more

From The ASBPE Blog

  • Digital-First Best Practices
  • Do’s and don’ts for planning virtual events
  • 7 Tips for Creating a Strong Social Media Presence
  • Formula for Success: Reader-Centric Online Content & Design at The Scientist
  • Five Questions with a B2B Freelancer: Ruth E. Thaler-Carter, I Can Write About Anything!
  • Q&A with Stephen Barr Award Winner Meagan Parrish

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