By Tonie AuerDFW Chapter President/National Blog Chairwoman What makes one blog more worthy of your valuable reading time over another blog? John Brandon over at Computerworld talks about his criteria for a good blog and then goes on … read more
Digital
ASBPE Poll: How familiar are you with social media?
McCracken On Media: A Digital Media Blog That Goes Against the Grain
By Steven RollASBPE President Harry McCracken, former editor-in-chief, of PC World, and editor of the recently launched personal technology blog Technologizer, recently started another blog featuring his observations on the media business. It’s called McCracken On Media. McCracken … read more
What the Scoop of the 2008 Presidential Election Says
By Steven RollASBPE President The biggest scoop of the presidential race was broken by a b2b blog: Democratic nominee Barak Obama’s selection of running mate Joseph Biden. [Hat tip to b2b press blogger Paul Conley for his Aug. … read more
Building Your Wings on the Way Down
By Harry McCrackenEditor, Technologizer “You’ve got to walk up to the edge of the cliff, jump off, and build your wings on the way down.” I didn’t hear Ray Bradbury say that until I saw him interviewed in … read more
The Gridiron Meets Bluelines: Lessons from the Favre Media Circus
By Emily Kay AndréDenver ASBPE Board Member I heard something intriguing recently on The Herd with Colin Cowherd, an ESPN syndicated radio show. The Brett Favre saga, the sports story of the year, finally came to an unpredictable … read more
B2B Writer Blogshare
By Tonie AuerDFW Chapter President, National Blog Chairwoman I’m on a distribution list for the national Society of Professional Journalists and I love it. Monday through Friday, I get an email with a plethora of information regarding media … read more
Facing the Reality of the New Reality
By Katy TomasuloPresident, Washington, DC Chapter During the 2008 ASBPE National Editorial Conference, I had the pleasure of serving on the panel “Editorial Multitasking in the Digital Age” with two others from the B2B industry. As part of … read more
The Value of Working as an HPT
By Nikki GoldenVice President, ASBPE Chicago Chapter As I read about CIO’s recent controversial move with LinkedIn, what struck me most was not that any ethical guidelines might have been crossed but that the editorial staff had no … read more
Blogging the News
By Tonie AuerDFW Chapter President and National Blog Chairwoman As a blog that often refers to other websites, news stories and the like, ASBPE’s national blog contributors have been taking note of the story regarding how the Associated … read more