Sarah Redohl of the “Columbia Business Times” shared five secrets to excellent video at the April 29 workshop in Kansas City. … read more
5 ‘killer’ steps to a smartphone or tablet video
Digital
Shelly Kramer: Maximizing video content
When it comes to digital video content, Kramer says, everybody’s in the business. Editors used to be in charge of it, but now anyone with a smart phone is equipped to be a digital content expert. … read more
Lights, smart phone, action: Capturing great video on the go is easier than you think
By Stefanie Kure, ASBPE Kansas City board member Gone are the days of having to wield a watermelon-sized video camera on your shoulder or being forced to hire another company — typically at the cost of thousands of … read more
Opportunity clicks: Use social media, slide shows and newsletters to bump up page views
By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more
Twitter tips for #B2B journalists: Recap of the Nov. 7 boot camp session in Kansas City
At ASBPE’s B2B Content Essentials Boot Camp Nov. 7, Marc Vasquez, APR, shared his tricks of the Twitter trade to a packed room at the Google Fiber Event Space in Kansas City. Read some of his Tweetable Twitter … read more
5 sources for free images
Sites like Shutterstock and Getty Images have Web-ready graphics, but they come at a price. Here are five sources of free images. … read more
When Storytelling Goes Digital
By Jeff Gelski Digital storytelling may be defined as the marriage of technology to storytelling, said James Hopper, chair of web and digital communications at Johnson County Community College in Overland Park, Kan. Such marriages are not as expensive … read more
Make the Transition From Print to Digital as Smooth as Possible
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
Make the Transition From Print to Digital as Smooth as Possible
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
How to entice qualified readers to your B2B publication’s Facebook page
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more