By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more
By Paul Heney I’m not a creative type, but sometimes I wish that I was. I love that “Aha!” moment when my art director first lays out his or her ideas for a cover concept or a feature … read more
By Thomas R. TeminMedia and Government Consulting In judging for the ASBPE awards, consulting and just noodling around on the internet, I find some things that are just plain annoying. Here are some of my pet peeves, and … read more
By Paul HeneyASBPE Cleveland Chapter Treasurer As I recently posted on the ASBPE Cleveland blog, it’s critical that b2b editors don’t lose sight of how important design is to our magazines. It’s an easy thing to forget in … read more
Think you’re creative? You have two days to prove it by entering the TABPI Design Challenge, sponsored by Trade Association Business Publications International. The challenge is to design a cover for a hypothetical issue of an imaginary magazine, … read more
