Responding to negativity on social media

B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more

Lessons learned in launching a magazine

Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more

Recognize women role models

Take time to honor accomplishments of women in the media and mentor younger women to grow throughout the year. Last month, one of my college journalism professors shared an article on social media titled, “59 Women in Journalism … read more