Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more
By Howard Rauch Last month saw some dubious recognition heaped upon “native advertising.” First a New York Times article appearing in the Business Day section bore this headline: “Storytelling Ads May be Journalism’s New Peril.” And before the … read more
By Howard Rauch If you think you have it bad when it comes to editorial ethics intrusions, you are not alone. Here are two examples submitted to ASBPE’s ethics committee. The first deals with an association publication where … read more
