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American Society of Business Publication Editors American Society of Business Publication Editors

Fostering B2B Excellence

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Abe Peck

Stand out to survive: How to differentiate your B2B publication

Posted on May 23, 2019 | by ASBPE Staff

By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more

Abe Peck on Navigating the New Editorial Environment

Posted on May 19, 2016 | by ASBPE Staff

In an era where long-time B2B publishers have rebranded as data and information companies, how has the role of the B2B editor changed? … read more

ASBPE Ethics Code Revisions Clarify Editor’s Marketing Role

Posted on July 18, 2013 | by ASBPE Staff

By Howard Rauch “How can I reorganize the role of the editors to focus more on revenue generation? How is that possible without crossing the line between editorial and advertising, which already is blurred by more advertorials, cover … read more

B2B Communication at Medill

Posted on February 5, 2009 | by ASBPE Staff

By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more

From The ASBPE Blog

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  • Formula for Success: Reader-Centric Online Content & Design at The Scientist
  • Five Questions with a B2B Freelancer: Ruth E. Thaler-Carter, I Can Write About Anything!
  • Q&A with Stephen Barr Award Winner Meagan Parrish

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