Editors: We Are Already Marketers

By Christina Pellett I’m stubborn. My natural tendency is to resist whatever unofficial job duties are foisted upon me, claiming “I don’t have time to do that, too!” or, “I’m an editor, not a _________ [sales rep, marketing … read more

Getting Your Market’s Economic Scoop in Tough Times

Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more

Don’t Let Your Best Work Be Overlooked

By Martha SpizziriASBPE Web Editor “[The niche media are] generally not involved in watchdog, exposé journalism that by its very existence is a check on malfeasance.” When he hears statements like that, ASBPE president Steven Roll bristles a … read more

Show the World Your Work

By Paul Heney It’s not too late to get involved in the 2009 Tabbies, and show the whole world that fantastic work that you and your team did in 2008. The international competition, supported by groups as varied … read more