Trade Show Coverage in the Web Era

By Katy TomasuloPresident, Washington, D.C., Chapter I recently returned from my industry’s largest trade show, and I couldn’t help but reflect on how different reporting from trade shows is now than when I went to my first one … read more

Editors: We Are Already Marketers

By Christina Pellett I’m stubborn. My natural tendency is to resist whatever unofficial job duties are foisted upon me, claiming “I don’t have time to do that, too!” or, “I’m an editor, not a _________ [sales rep, marketing … read more

Getting Your Market’s Economic Scoop in Tough Times

Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more

Don’t Let Your Best Work Be Overlooked

By Martha SpizziriASBPE Web Editor “[The niche media are] generally not involved in watchdog, exposé journalism that by its very existence is a check on malfeasance.” When he hears statements like that, ASBPE president Steven Roll bristles a … read more