by Martha SpizziriASBPE Web Editor Even some B2B editors who were initially skeptical about social media sites are finding, to their own surprise, that they can be useful even for niche publications like the ones we serve. The … read more
By Katy TomasuloPresident, Washington, DC Chapter When I first heard Paul Conley sing the praises of Twitter during his keynote address at last year’s ASBPE National Editorial Conference, I admit I was skeptical. I’m all for new media, … read more
By Angela ConnorManaging Editor, User-generated Content, WRAL.com Have you been watching companies thrive in the social media space by engaging and interacting with their customers? Perhaps you’re watching closely as companies like Southwest Airlines, Dell, Comcast, Ford, Starbucks … read more
By Michelle V. Rafter Editor’s note: This blog post originally appeared on Michelle Rafter’s WordCount blog and is copyright 2009 Michelle Vranizan Rafter. It is reprinted here by permission. The original post can be found here. Traffic to … read more
Download a conference brochure now (768K PDF). Concerned about the current state of the economy? Wondering what skills and experience you need to propel your career in the rapidly shifting B2B publishing industry? This is an exciting time … read more
By Steven RollASBPE President Since I started reading blogs a few years ago, I’ve often thought about how much fun it would be to start my own. But I couldn’t think of a good topic to blog about. … read more
By Marisa PalmieriCleveland ASBPE Vice President There was lively discussion and many interesting ideas shared at the Cleveland chapter of American Society of Business Publication Editors’ meeting this week. Unfortunately, but not surprisingly, there weren’t any concrete answers … read more
By Paul J. HeneyASBPE Past PresidentTABPI President Last year, TABPI sponsored our first Design Challenge. The goal of this program was to show how much creativity and talent there is in the b2b design world. We asked b2b … read more
By Martha Spizziri ASBPE Web Editor Chances are you’ve felt a bit frustrated from time to time by not knowing at least a little HTML code. Maybe you were posting a comment to a blog, but didn’t know … read more
By Howard Rauch Probably nothing good can be said about B2B’s editorial productivity dilemma. Tales of staff cutbacks in the face of heavier workloads are recounted almost every day. Under the circumstances, engagement in performance analysis can’t be … read more
