By Tonie AuerDFW Chapter President We hear about it all the time: social media. Everyone wants to know how to harness its power and rein it in for more readers. If it helps promote your publication, industry or … read more
Social Media 411
The ASBPE Blog
Don’t Have Formal Ethics Guidelines Yet? Here Are Two Ideas
By Howard Rauch B2B editors unhappy with the state of ethics at their companies have yet to create written policy statements covering their concerns. Arising disputes are handled from scratch, on a case-by-case basis. For those of you … read more
Look Into the Numbers
By Maureen Alley Journalism and new media experienced a front-end collision in the last few years. Social media, faster news cycles and increased demand from all angles are driving journalists to report more at faster rates. And with … read more
Designing The Feature Article: How to Make it Interesting
By Jim Romeo There are thousands of web sites, blogs and trade publications. So why should any reader come to your publication and read your content? What makes someone choose your editorial content over your competitors’? What makes … read more
What’s Your Reader Engagement Strategy?
By Ginger Conlon At 1to1 Media we’re all about helping our readers improve their customer engagement, so we had better practice what we preach. And we do. In fact, we have a formal (though not written), award-winning engagement … read more
Promoting the Work of Guest Writers
By Rosalie Donlon When you publish B2B content you often rely on professionals for articles sharing their expertise or insight. My authors are attorneys and other professionals who write for a nonlegal audience. It has always been a … read more
Web Video Editing: How-To Basics for B2B Editors
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
Obituary: Bernie Knill
By Warren HerschASBPE President As more trade magazines focus limited resources on realizing a Web-first or platform agnostic strategy, B2B editors are finding it harder to dedicate time to in-depth investigative reporting and to championing positions that can … read more
Retirement Lures Vern Henry Away
Advanstar Communications corporate editorial director Vern Henry accepting the ASBPE Lifetime Achievement Award in 2001 Advanstar Communications’ Corporate Editorial Director Vernon Henry retired Tuesday. “…Vern created and led Advanstar’s Editorial Audit & Review program, which became the industry … read more
Web Video Editing: How-To Basics for B2B Editors
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more